
Players had the opportunity to place an arena and play a concert. Another event promoted was the Michael Jackson: The Immortal World Tour. The arena is an attraction in CityVille, and an avatar of Enrique can be seen performing while the arena is open. Enrique Iglesias also made his CityVille appearance in October 2011, giving players a task to build Enrique's Euphoria Arena.

Lady Gaga items were available via RewardVille for a limited time. Several major music artists promoted their albums using CityVille. Currency can be used to purchase special items. Players buy City Cash or earn it by leveling up. The main currencies in CityVille are CV Cash and coins. Players build roads and sidewalks to expand their current city out to the drawbridge, which connects the lakefront to the player’s city. CityVille Lakefront gives players more room to build, more buildings, and new challenges. In CityVille Lakefront, players can build a canal and a drawbridge at the same time. In September 2012, Zynga began rolling out CityVille Lakefront, the biggest CityVille expansion to date, to players Level 25 or above. CityVille initially had 80 experience levels, which was increased to 90 experience levels and again to 200 experience levels. Players can also buy goods, sell goods (supplying goods to other players' cities if their business branches are in their cities), and produce their own goods by farming and shipping. The main task of the game is to complete goals, which can be seen on the top left corner of the screen and earn City Coins. Players can send other players gifts and help them in some of their goals. Points increase the amount of energy, experience level and coins bonuses available on a daily basis. The points provide the player with a free goods bonus and one or two heart requests with each reputation level-up.

The player can also visit their neighbor's city and perform up to five different jobs every 12 hours. The energy points are replenished automatically at a constant rate of one energy every five minutes. The amount of energy available increases as the player gains in experience levels, up to a maximum of 30 or 38 with the dam addition and up to 47 with the addition of the wind farm. The city can grow with various tasks to be performed. GameplayĬityVille allows players to become the owner of a virtual city and to oversee its development into a large metropolis.

CityVille became available as a game on Google++ in late September 2011, as announced on the Google+ main page the 26th of September 2011.
